The Project:
Technology Exhibit for Honda Cars Philippines originally set for late 2000 implementation at the Glorietta Activity Center, Makati.
Design Notes:
Pitch materials developed 1st quarter of 2000. Concept was based on gears and how they work together. Booths surrounding a central gear hub would be activated mechanically. Each booth would, in turn, showcase Honda’s state-of-the-art innovations (predating W+K London’s award-winning “Cog”commercial by three years. Coincidence or precognition?)
Exhibit directory.
Several booth designs. The P-3 robot is now known as ASIMO.
The platform stage hub.
What Happened:
A lack of foresight (and terrible traffic) caused us to arrive for the pitch almost an hour late. We were still allowed to present, but it was clear that by then the panel was no longer interested. We lost. Lesson learned.
Credits:
Creative Direction: m, ravm
Art: ft
