The Project:
Booth design for AMA Computer College and its affiliates at the SEARCC (Southeast Asia Regional Computer Confederation) expo in November 2000.
Design Notes:
The recommended design study.
Construction details.
Merchandising support: banner design. Both “Start your future…” and “Asia’s pioneer and largest…” lines courtesy of AMA.
As November neared, the client revealed that a lot of data (read: text) needed to be incorporated into the walls of the booth. Several revisions later, this is what became of the design. It ain’t too pretty.
What Happened:
Implemented November 26-29, 2000 at the Westin Philippine Plaza (now the Sofitel Philippine Plaza)
Credits:
Creative Direction: m
Art: m
Copy: db
