The Project:
Event materials for the Philips Digital Youth Challenge 2000.
Design Notes:
One of several projects for Philips Consumer Electronics, having won the pitch for event agency some months earlier.
Some logo studies.
Merchandising material design studies.
Actual produced merchandising materials.
The event layout.
What Happened:
Project implemented on September 30, 2000 at the atrium of SM Megamall, Building A.
Credits:
Creative Direction: m
Art: m
Copy: db
