The Project:
Trade launch for the Nextel Worldwide service and its companion handset, the Motorola i2000.
Design Notes:
Theme was on international travel, focusing on three main benefits of both the service and the phone.
Invitation studies.
Physical layout of the venue.
Sequential stage designs showing the reveal.
What Happened:
Project implemented on August 22, 2000 at Caramba, The Fort. The venue is now Le Souffle restaurant.
Credits:
Creative Direction: m
Art: m
Copy & Scripting: mg
