The Project:
Booth designs for the ACA Franchise Groups franchising exhibit in 2001.
Design Notes:
The ACA Franchise Group (www.afg.com.ph), part of the AMA group of companies, works almost like a test lab, prototyping small business models from printer ink refilling stations to barbershops to appliance servicing before offering them up for mass franchising.
Some concepts presented for their exhibit module at the 2001 franchise expo.
One: on “Business Ideas – Always Under Construction.”
Panel detail for the above.
Conference room panels.
And the full booth.
Two: On Ideas as thought balloons.
Module designs.
Presentation room.
The full booth.
What Happened:
Designs developed in July 2001. Client picked the “thought balloon” option. Constructed and implemented later that same year.
Credits:
Creative Direction: m
Art: m, mdm
