The Project:
Event campaign materials for Globe GENTXT’s 1st year anniversary.
Design Notes:
Globe (Handyphone)’s youth networking club GENTXT was celebrating its first year in the summer of 2001, and they wanted a nationwide party series to commemorate the occasion. More than just a series of concerts and alcohol-fueled frenzy, they wanted to add a deeper meaning to the planned get-togethers, dubbing it “the largest gathering of GENTXTers ever.”
Working on a “Stand Up and Be Counted” concept, we envisioned a series of cause-oriented themes and assigned them to various cities around the country.
Level:Up – on air pollution for Baguio
Re:Cycle – on er, recycling for Manila
H20:01 – for water conservation in Cebu
Peace:Out – for um, peace in Davao
Poster study. GENTXT logo designed by Globe’s ad agency.
Sample stage study.
What Happened:
We lost the pitch.
Credits:
Creative Direction: m, ravm
Art: m, mdm
Copy: mg
